Although most people don’t realize this, the labels featured on all products can be sufficient to sell those goods. If you have to design one for your products, you should know that it needs to feature a mixture of powerful and attention-grabbing graphics, as well as the info your customers might want to know.
This is why you might be wondering – how can I make an attractive product label? Fortunately for all business owners that are wondering the same thing, the article below will shed some light on the entire topic. So, without further ado, let’s take a closer look at what you have to focus on when working on the label:
1. Firstly, You Must Choose The Type
Before you can start designing it, the very first thing that you must do is to opt for the type of label you want. Some of the options you can choose from include call-to-action, address, product, and name tags, as well as packaging stickers. Of course, the decision you make will depend on your needs and preferences.
Keep in mind, you must do some digging on each of the options, especially since all of them have different benefits and drawbacks. Hence, before you choose the first option that is appealing to you, you must research them first. Additionally, the option you can choose will depend on the product packaging as well.
2. You Must Include Information That is Important
When you choose the type, the next step is to determine what information you’ll place on it. You should know, you must include the most important information about your product, however, at the same time, you must ensure that you don’t overwhelm the design with text, hence, it might be best to choose to place the information on adhesive stickers such as the ones offered by labels123.net.
3. The Packaging Should Be Considered Too
The form, type, as well as dimensions, will determine what design you could opt for. For instance, if you’re selling small jars filled with your goods, you’ll have to have a smaller option. On the other hand, if you’re selling something larger in a plastic box, you can opt for a larger option as well.
If you don’t opt for the right size and form, it will look messy, which means that it might not be appealing to your clients. Besides thinking about these important characteristics, you must also think about where you’ll place them, mostly because this will give you precise parameters that you should work with.
4. Branding is Extremely Important
If there is one thing that you should take away from this article, it’s the fact that you must brand the tags properly. What does this mean? Well, it means that you should always incorporate the logo, motto, as well as the company name on it. After all, the tag must fulfill 2 tasks – informing people what’s inside the pack and advertising your firm.
How could you achieve this? Well, it’s relatively simple, you could decide to attach your logo or if this isn’t achievable, you could add a simplified version of it. No matter what you opt for including in your packaging, it’s extremely crucial that customers see your branding since it’ll help you with reaching more people.
5. It Must Be Easy to Read
I don’t know about you, but one of the most annoying things for me is when I have to spend more than 3 minutes attempting to figure out what is written on it. This is why you must ensure that it is easy to read, and more importantly, you must ensure that it isn’t messy.
Naturally, some of the features on the label won’t be seen from over the room, however, you should make sure that your logo can be seen. So, when designing, you must remember to take a couple of steps back and see how your packaging will look when you’re standing from afar.
6. You Can Combine Different Fonts
If you ask any designer out there, they’ll tell you that one of the most significant things that you could focus on is to utilize contrast in the design. Hence, besides focusing on contrasting the colors, you could also use different fonts, mostly because it’ll add dimension to your design.
This is why you shouldn’t be afraid to experiment and try various combinations during your design process.
Now, just because you should use different fonts, this doesn’t mean that you should go crazy with them, instead, you should stick to using two or three fonts of different diameters.
7. Don’t Forget to Leave Some White Areas
You shouldn’t forget to leave some white areas when you’re designing. Why? Well, it’s quite simple, this will help you with keeping the design from being messy, and more importantly, it’ll help grab the attention of possible clients. Hence, you should ensure that there is sufficient white space around every element of your design, including the logo, your company’s name, pictures, and anything else that you plan on adding to the design.
8. Adding Ornamental Elements is a Must
Last on our list, but equally important as all the other tips we mentioned in this article is the fact that you must add at least one decorative element to your design. After all, you’ll want it to be appealing to customers, hence, don’t forget to be creating and artistic when it comes to this. No matter what you opt for adding, you should ensure that it’s colorful, attention-grabbing, and fun as well.
To be completely honest, it can be quite daunting and difficult to design a label for your product. However, if you choose to follow some or most of the tips we mentioned in our list above, you’ll make the entire process easier, less time-consuming, and more importantly, less stressful for yourself.
So, now that you’re aware of all the things you should consider when designing the labels for your products, you shouldn’t waste any more of your time. Instead, you might want to return to the beginning of our article, and start with the first thing we mentioned, which is choosing the label type.