Do you know how to reach more customers than ever before? Perhaps you already do some online marketing but then again, have you covered all the tools that are available? For example, if you haven’t already used this online video editor from Promo.com then you should absolutely check it out now. You’ll be amazed at how easy it is to use and just how awesome your final video clips will be.
Promoting your Online Store thanks to your Online Video Editor
Your online video editor will quickly become your best friend as you realize just how intuitive it is to use and to create videos for daily or weekly posts. Then again, before you get started with promoting your business, it’s worth bearing in mind the following points:
- Understand your analytics
- Create awesome content with your online video editor
- Launch a social media campaign
- Optimize your website
- Social media ads
Understand your analytics
The most critical step is to know your data. For example, how do people find your online store through their browser, and what are their habits and buying preferences? Google Analytics is a great place to start to understand your potential customer demographics and what type of free video online is going to appeal to them.
Everything starts with your goals and your data
Understanding your audience is one aspect of promotion. Regardless, you need clear goals before you create videos for free. That way, you’ll be able to decide whether you want to make a video that’s just about raising awareness. Alternatively, you might prefer to create videos to show your product or even a step-by-step process of how best to use your service.
Create awesome content with your online video editor
Video creation is easy with a video maker once you know your goals. There are so many templates to choose from where you can upload your own images. You can then use your online video editor to add music and any features such as text and animations that are going to enhance your free video.
Launch a social media campaign
Now that you have your online video or even a sequence of videos, you’ll need to think about your distribution approach after you’ve finished with video editing. Naturally, you need to have a social media strategy that details which channels you’re going to focus on and how often you’re going to post. After you’ve decided on your plan, most video editing software allows you to download your online videos directly to your chosen social media channel.
First and foremost, it’s important to know which strategy you should implement. Depending on the current situation of your company, a wrong approach can alienate some potential leads crawling through your social platforms. So make sure to align both campaign strategies with the company’s KPI.
Optimize your website
Whatever you do with social media, it’s important to honor your brand’s style when you edit videos. It also means that you can include your free video online on your landing page. Your website has most likely some loyal followers and they’ll be happy to forward your online videos. Therefore, you’ll need to make sure you’ve optimized your website with strong keywords and even leveraged direct emailing. Don’t forget that blogs and vlogs are also a way to get traffic to your site to encourage people to sign up for your newsletter and even visit your online store.
Moreover, when it comes to websites, content is king. Having a sales funnel is important, yes. But, to really show your commitment to providing a good service, there’s no better way than the good old quality content.
These days, many people and brands have developed a large following on social media channels. Digital tools such as online video editors have made digital marketing accessible to all so it’s no longer about how big your budget is. Now that the playing field has been leveled, consumers are truly choosing their brands and icons based on values and style. Those influencers are the ones you want to connect to with your free video online. Essentially, you can then support each other to spread your message whilst also building on the community’s shared values. There’s no better way to increase your organic traffic.
Social media ads
Of course, you can still pay for promotion. Social media ads are now available on most platforms where you’ll also need strong goals. Most businesses spend on average between $200 and $350 per day on social media ads, according to the Content Factory. Another way to look at it is as a percentage of the overall marketing budget, according to the CMO Survey. In that case, businesses tend to use around 10 to 12% of their budgets for social media marketing.
Word of Mouth Goes a Long Way
Even though this is not an online promotion tactic per se, a direct recommendation from previous users is always important. It’s a good thing to understand that even if the amount of traffic might influx might not be as high as other methods. But, the ones that come by word of mouth come in with the right intention to consume your product or service.
When it comes to establishing your product’s presence, the direct recommendation is the one that will most likely turn from a lead to a consumer.
Final Thoughts for Promoting your online Store with an Online Video Editor
Overall, digital marketing involves optimizing your website for search engines, creating awesome content, direct emailing, and of course using social media. The great news is that your online video editor allows you to create videos easily and effectively. You simply need to understand your target audience and have a goal. From there, build your marketing calendar and keep connecting with potential customers. Stay active, partner with influencers, and keep posting awesome content. Everything flows on naturally from there and your online store is bound to increase its followers and sales.