We can all agree with the fact that running a successful business these days is not possible without having a proper marketing strategy. Just think about it, we are living in a digital era, where the internet offers us so many possibilities.
Not to mention that this aspect will provide you with a chance to reach out to millions of people from all over the world. Not using this possibility is definitely a big mistake. Naturally, it needs to be done properly to work. Otherwise, you’re just wasting your time and money for nothing.
Thankfully, there are many experts out there, like Paul Aroloye, who can help you build an efficient marketing strategy. Still, many want to do the whole process on their own. That’s why we would like to present you with a couple of signs that your strategy is not as efficient as you want it to be.
Let’s take a look at the most obvious signs you need to change something.
1. Low Engagement
The most obvious sign that there is something that works with your modus operandi is that you don’t have a high engagement. For those who don’t know what this means, we are talking about communication with the target audience.
If people want are genuinely interested in your products or services, they want to learn more about them. It makes sense, doesn’t it? We are talking about blog comments, shares, likes, subscriptions, retweets, etc. However, there is one aspect that many don’t pay attention to.
We are talking about brand mentions. As you can see, this is an organic interaction that sets the foundation for the future growth of the brand. If this is the case, try to change your approach to the customers, and make these changes until you’re successful.
2. Bad Website Traffic
If there’s no traffic on your website, then you cannot expect anything good from it. So, taking a look at it from time to time is a great chance for the manager to understand who visits the site, and how much time visitors spend on it.
Not only that, but it shows how many pages on the site are visited by a visitor. Also, it says whether the right target audience pays the visit to it. Sure, high website traffic is significant, but does it make the right impact?
It is one of the most important aspects you need to take into consideration. You can enhance it by investing more in advertising on social media or some other platforms. But, thinking carefully about how to make these ads is an absolute must. Otherwise, you cannot expect significant results.
3. Wrong Audience
Knowing the audience who will be sincerely interested in what you offer is one of the first principles of having an effective marketing strategy. Having the activity from those who will not be ready to pay for the product or service you offer is a miss. Even though there are a lot of them, chances of getting some profit out of this audience are minimal.
Another aspect that can tell you about this mistake is that the bounce rate is high on your site. It is a term that says how many people enter it, but they leave it after a couple of seconds since they are not interested in what you can offer them. To prevent this from happening, invest countless hours until you find about how you can reach the right audience.
4. Low Conversion
As you will agree, the goal of the marketing strategy is to generate profit. If the one you have created doesn’t provide you with this possibility, then there’s something wrong with it. You will see many examples of strategies that have seen so many investments, but they simply stay surplus to requirements. It can even happen that the engagement is pretty high, but there is little to no conversion.
Since there are many reasons why this can happen, it can be quite hard to determine the source of the problem. But it’s always a good idea to know where you should start. For example, start optimizing your website from scratch. Pay attention to page loading time, create sign-up forms once again, and see any other problems that you might have with it.
5. Poor Backlinks
Among the most important factors in having a successful digital marketing strategy is having a lot of backlinks. But they need to be organic. We are talking about a process where other websites are linking to your site, and by doing that, your website gets the potential to grow more in the future. It can be done in more than just one way. In any case, the blog will play a pivotal role.
The number of backlinks is an indicator of how credible and reliable the website is. For that reason, many managers make the mistake of linking to a high number of spam sites, which is a big mistake. Sure, having a couple of these will not hurt, but having organic links will provide much more benefits down the road. The reason is simple, Google algorithm will recognize them as genuine.
6. Low Return on Paid Ads
Finally, we want to address the low return on paid ads. Practically every website out there invests in PPC or pay-per-click advertising. Through this channel, the ads will appear on a high number of platforms, which increases the chance of people getting to know about your brand.
If you have invested in PPC, but you get a low return, you’re doing something wrong. To make it work, be sure to design the ads to be more applicable to those who will be interested in what you can offer. Display the content properly, and include relevant information. Still, make sure you don’t overdo it.
The Bottom Line
Since digital marketing strategy is a crucial factor in running a successful business online, start thinking about how to make it better. If you’re experiencing some hardships, be sure to look for some of the signs we’ve talked about. In case you find them, start looking for the best solution.