In today’s world, marketers don’t only rely on billboards, print ads, and advertisements being run on the 8 pm television show slot. Now, for businesses to strive, make a name for themselves, establish themselves as a brand, and position themselves in the mind of the consumer, they need to have an online presence.
By an online presence, we mean that the business should not only have accounts on social media platforms but should also be active on them. Think about it this way: when a customer hears about you, they will want to search you on the respective social media platform they are on, and if you do not exist there, the question arises if you really exist?
Today, it is vital to create brand recognition online no matter what your product or service is, even if the business interactions are not happening online. It does not matter if you are an old business or a new one, or if you are thinking of starting something new, being present on the social platforms is important.
This step-by-step in-depth article will guide you based on facts, stats, and trends as to which social media platforms you should be on, and what you can do whilst being active on them. Before we list the social media sites, it is worth mentioning the fact that you need a stable internet service with consistent speeds to remain active on the following accounts.
Therefore, if you are in search of a reputable internet provider, our recommendation goes with WOW internet as it offers fast and consistent speeds, to keep you connected throughout the day and support your business needs.
With that said, let us discuss the best social media platforms for your business:
Facebook, though not the most widely used social media platform today, is still the most popular one in terms of running a business. Making an account on it is free and from that account, you have to make a page. Different roles can be assigned on that page. For example, if you are the admin, you can control everything, the moderator can control posts, and the editor can post posts, etc. Multiple people can run the business page.
Facebook allows businesses to boost their posts with money, and this spreads the company’s content widely. Furthermore, the target audience can be decided based on demographics, likes, interests, location, etc. There is also a concept known as dark posts where without the spam advertisements being shown on your brand page, the ads can run and be shown to customers of preference. How the page is performing can be analyzed from the settings.
All the brand wars and great content happen on Twitter. Brands tweet everything from a new product line to random tweets regarding the industry they are in, interact with clients and post photos. Twitter allows the brand to form “an image” of what they stand for, believes in, and reacts to. Interacting on Twitter is very easy and you just have to get the hang of retweeting, tweeting in threads, etc.
Nevertheless, remember, that Twitter is known for getting companies “canceled” for problematic reviews as much as it is known to boost the image.
Like Facebook, Instagram is widely used by millennials and Gen Z. If your target audience is the youth, or possibly the newer generation, your business needs to be active on Instagram. It is the newer Facebook and allows you to create a business page, be verified, check insights, promote posts, run an entire business online and check how you are doing without an analytical tool.
Instagram has tools such as reels, stories, IGTV, etc. which makes it the perfect social media tool to market your business as it is a mixture of most other social media platforms.
Contrary to popular belief, TikTok is a great platform to be on, as it is the new talk of the town, the most popular, and offers great editing of short snippets even for beginners. No matter what your business is about, you can make TikTok videos demonstrating how the products work, what the products do, what the service is, or reviews from influencers who have used the product/service, etc. You can also make videos spreading knowledge and busting myths. The ideas are endless!
However, not entirely a social media platform, LinkedIn has become a major tool for communicating about businesses and businesses. Everyone is sharing their experience about working at a firm and its values. To recruit the right talent, display your work environment, and build a brand with strong morals and ethics, a good LinkedIn presence is compulsory.
Optional as it might sound, being on Snapchat as a brand for the in-house employees works great in terms of employee retention. Think of it this way: The employees give to the company and the company gives to its clients and a tool like Snapchat, gives to the employees!
Most brands have Snapchat for day-to-day happenings inside the company for all employees to engage in, which include competitions, random snaps, and coverage of events and seminars. Multiple people cannot log onto Snapchat at one time, but still, it is a commendable platform to display your company’s culture and day-to-day activities.
Wrapping it up
Social media is one of the perfect platforms for any business to flourish. From finding the right audience to being the best place for marketing social media sorts it all out. Just make sure you are preferring the right social media platform to grow your business, only then you can get the desired outcomes.